**Loom is the better messenger; Zidi is the better platform for video a customer sees.** That is the short answer, and the rest of this post is the evidence for it. Loom's free plan is larger than ours, its share pages take comments and emoji reactions that ours do not, and it records from Mac, Windows, iOS and Android where Zidi records in a browser and a Chrome extension. Zidi answers with a real multi-track editor, AI captions and dubbing that are not a separate SKU, analytics that reach lead scoring, and eight CRM integrations on a plan you can buy with a card.
**Prices and limits checked 4 September 2026.** Every Loom figure below was read that day from Loom's own pages — loom.com/pricing and Loom's plan FAQs on support.atlassian.com — and each one is listed with its URL in the Sources block at the end. Vendors change prices without announcing them, so check both pricing pages before you buy. This post was first published in January 2025 and was rewritten from scratch on 4 September 2026.
Where each platform came from
When Loom launched it pioneered quick, shareable screen recordings for workplace communication. It was simple, elegant, and solved a real problem: too many meetings. Atlassian acquired it in late 2023, and Loom now sits inside that estate — its help centre redirects to support.atlassian.com and its pricing is mirrored at atlassian.com/software/loom/pricing.
Zidi started from the other end of the same workflow. Recording is the easy part; what teams kept doing after recording was exporting the file into an editor, uploading it somewhere to host it, and guessing what viewers did with it. Zidi is a browser recorder with the editor, the hosting, the AI and the analytics attached, so that chain happens in one tab.
Recording
Loom records from a Chrome extension, desktop apps for Mac and Windows, and iOS and Android apps (loom.com/screen-recorder, checked 4 September 2026). That surface coverage is a real advantage and Zidi does not match it: Zidi records in the browser and through a Chrome extension, and there is no desktop or mobile app. If people on your team record away from a laptop, that decides the comparison before any feature does.
On a desktop the two are close. Zidi captures the current tab, the full desktop, a selected region, or camera only, with a camera bubble, drawing mode, a blur mode for sensitive content, pause and resume, and a three-second countdown. Loom's free plan caps recordings at "5 min per video recording length" and "Video quality up to 720p"; Zidi's free plan also caps recordings at 5 minutes, and paid plans raise the ceiling to two hours.
Editing
This is the widest functional gap. Loom's Business plan lists "Trim & Stitch" and basic waveform editing; transcript-based editing and filler-word removal live on Business + AI. There is no multi-track timeline, no music bed, no aspect-ratio conversion.
Zidi opens every recording in a multi-track timeline: trim, split, cut and merge segments, caption style presets, text and image overlays, shapes and emoji, manual B-roll, watermarks, a royalty-free music library, layout keyframes for picture-in-picture, audio gain keyframes, and one-click resizing to 9:16, 1:1 or 4:5. Rendering happens in the cloud, so the export does not tie up your laptop. AI cleanup removes filler words and silences, and it is not plan-gated.
The honest boundary: Zidi's editor has no speed or playback-rate control, no blur as an editing effect (blur exists at recording time), and no intro/outro branding. If you need those, you are still exporting to a desktop editor.
AI
Zidi generates subtitles in 90+ languages, translates transcripts and summaries, produces AI summaries with key points, topics and chapters, lets you chat with a video against its transcript, and dubs into 29 languages with voice change — dubbing and voice change are paid and credit-metered, with $29 buying 300 credits. Captions, transcription and filler-word removal are not gated by plan.
Loom transcribes in 50+ languages on the free plan. Its AI editing sits on Business + AI at "$24 per user / month": auto-video enhancement, advanced editing, video-to-text automation, auto meeting recap emails and notes, auto titles, summaries, chapters and tasks, filler-word and silence removal, stylized captions and edit-by-transcript (checked 4 September 2026). Loom does not dub videos or translate the audio.
So the AI comparison is not really feature-by-feature, it is a pricing question: Loom charges $6 per user per month over its $18 Business plan for AI editing (both figures checked 4 September 2026), and Zidi charges nothing extra for captions, transcription and cleanup while metering dubbing by credit.
Sharing and viewer interaction
Both platforms produce a share link the moment you stop recording, both support password protection, and both embed. Loom adds two things Zidi does not have at all: viewers can leave comments on the video, and they can react with emoji — on the free plan, not as an upgrade. If the conversation around a video matters to your team, that is a genuine reason to stay on Loom.
Zidi's answer is on the publishing side. Any video can be published as a standalone webpage or a branded landing page with your logo, brand colour, a call-to-action button and a transcript toggle, on your own custom domain. Campaigns go further: one video plus a recipient list produces a personalised page per person, sent over your own SMTP server, with one-click unsubscribe and open tracking.
Analytics
Loom shows viewer insights on the free plan, engagement insights on Business, and downloadable user insights on Enterprise. That is enough to know a video was watched and roughly how much of it.
Zidi records views, unique viewers, watch time and completion rate, then keeps going: retention curves showing where viewers dropped off or rewatched, per-viewer engagement heatmaps, geography, device, browser, OS, referrer and UTM data per view, CTA click tracking, lead scoring by percentage watched, and revenue attribution against CRM deals. Public video pages accept your own tracking pixels, so video joins the rest of your marketing measurement.
For a sales team the practical difference is which question you can answer. Loom answers "did they watch it?". Zidi answers "which thirty seconds did they replay before they replied?".
Integrations
Loom's pricing page names Slack, Jira, GitHub, Gmail, Upwork, FigJam, Notion, Intercom, Zendesk, Dropbox and GitLab on the Starter tier, and lists the Salesforce integration only on Enterprise, which is priced by contacting sales. HubSpot is not named on either Loom pricing page at any tier (checked 4 September 2026) — that is what those pages show, not proof that no HubSpot integration exists elsewhere.
Zidi connects eight CRMs on the Pro plan: HubSpot, Salesforce, Zoho, Copper, ActiveCampaign, Close, Freshsales and Monday.com. It also ships a public Zapier app (in beta), Make.com through webhooks, Slack notifications, an embeddable player and signed webhooks. The distinction that matters for a small revenue team is not the length of the list — Loom's is longer — it is that Zidi's CRM connection is on a $49 self-serve plan rather than behind an Enterprise contract.
Pricing Breakdown
Pricing is where many teams make the final decision, so here are both vendors' displayed figures, with nothing inferred.
**Loom** (loom.com/pricing, checked 4 September 2026). Starter is free and allows "Up to 25 videos/person" at "5 min per video recording length", "Video quality up to 720p", unlimited screenshots, up to 50 members, transcription in 50+ languages, comments, emoji reactions and viewer insights. Business is "$18 per user / month" and adds unlimited videos, "Unlimited video recording length", high-definition playback, "Remove Loom branding", password-protected videos, uploads and downloads, and engagement insights. Business + AI is "$24 per user / month" — $6 more — and is the tier with the AI editing. Enterprise is "Let's Talk" and is the only plan listing SSO, SCIM, a 99.95% uptime SLA and the Salesforce integration.
Two pieces of fine print. The billing toggle advertises "SAVE UP TO 17%" for annual billing and Loom's FAQ repeats the 17%, but **no annual dollar figure renders on the page**, so we do not print one — treat $18 and $24 as the figures Loom displays and check the toggle yourself. And Loom's own pages disagree about recording length: the pricing page says Business gets "Unlimited video recording length", while Loom's Business plan FAQ says "Up to 6 hours recording length".
**Zidi.** Free is $0 for up to 10 videos at 5 minutes each, recording only — uploads are a paid feature. Starter is $19 per seat per month, or $168 a year, and includes unlimited videos, 2-hour recordings, 1080p exports, AI subtitles and translation, summaries and video chat, full analytics, downloads, 2 GB uploads and 20 email campaigns a month. Pro is $49 per seat per month, or $468 a year, and adds 5 GB uploads, voice change, the eight CRM integrations, the brand kit, interactive CTAs, lead scoring, revenue attribution and engagement heatmaps. If you subscribe during an offer window, subscribe during the offer and your plan keeps renewing at the price you subscribed at.
Put the displayed numbers side by side for a five-person team, using only the figures each vendor shows and checked 4 September 2026: Loom Business is $18 × 5 = $90 per month; Loom Business + AI is $24 × 5 = $120; Zidi Starter is $19 × 5 = $95; Zidi Pro is $49 × 5 = $245. Loom Business is the cheapest line on that list and Zidi Pro is the most expensive. The comparison that matters is what each buys: Zidi Starter costs $5 a month more than Loom Business and includes the AI Loom sells at $24, while Zidi Pro is the only one of the four that includes CRM integrations without a sales call. Annual figures are not compared, because Loom does not display one.
Where Loom is straightforwardly better value: if your team wants quick internal recordings and nothing after them, Loom's free plan holds 25 videos to Zidi's 10, includes transcription and viewer insights, and costs nothing.
Use case fit
For quick internal updates and stand-ups, Loom's minimalism and its free tier are hard to beat, and the comments and reactions make async threads work. For recording on a phone or without a browser, Loom is the only option of the two. For sales outreach, Zidi wins on personalised campaign pages, viewer-level analytics and self-serve CRM integrations. For product demos and customer-facing content, Zidi's editor and publishing layer are the difference between a recording and a finished asset. For training and onboarding, Zidi's captions in 90+ languages, translation and dubbing turn one recording into a localised library. For anything requiring SSO or SCIM today, Loom Enterprise is the answer and Zidi is not.
Security and administration
Loom Enterprise lists SSO and SCIM provisioning, advanced admin controls and a 99.95% uptime SLA. Zidi does not offer SSO or SCIM. Zidi's team model covers roles (owner, admin, member, viewer), invites and shared libraries, and sharing controls include password-protected links; campaign links expire after 90 days, while ordinary share links do not expire. If your procurement process requires identity federation, that is a real blocker and worth checking before a trial.
The verdict
Loom is a focused messenger that does one thing extremely well, with a larger free tier, apps on every platform, viewer comments and reactions, and an enterprise identity story Zidi cannot match today. If async video is a convenience for your team, keep it.
Zidi is for the other case: video that a customer watches. Record it, edit it properly on a timeline, caption and dub it, publish it as a branded page, and see who watched what — from a $19 plan, with the CRM connection at $49 rather than at Enterprise. If you are choosing today, the honest test is what happens after you hit stop. If the link is the finished product, stay on Loom. If it is the first draft, move.
Related reading: the Loom alternative page for the full head-to-head table, the Loom pricing breakdown for every plan and limit, and the 9 best Loom alternatives in 2026 for the wider field.
Sources
All pages fetched 4 September 2026. Re-check before relying on a figure.
- Loom pricing — https://www.loom.com/pricing
- Loom pricing (Atlassian) — https://www.atlassian.com/software/loom/pricing
- Loom Starter plan FAQ — https://support.atlassian.com/loom/docs/starter-plan-faq
- Loom Business plan FAQ — https://support.atlassian.com/loom/docs/business-plan-faq
- Loom screen recorder (apps and platforms) — https://www.loom.com/screen-recorder
- Zidi pricing — https://www.zidi.ai/pricing
